Mr D.M. Purnesh, a fourth-generation coffee business owner, runs the Harley Estate plantations in Chikmagalur and Sakleshpur. But his journey into the coffee industry is a tale deeply rooted in family tradition and the rich soil that nurtures the coffee of South India.
The Journey Begins
Born and raised amidst sprawling coffee plantations in Chikmagalur, Mr Purnesh’s early years were spent in a small government school situated on a coffee estate. He was immersed in the plantation lifestyle, witnessing the meticulous care his grandfather and father invested in nurturing the coffee plants. These early experiences taught him the ropes of coffee cultivation and the legacy of discipline and dedication his family had upheld for generations.
His grandfather, a notable financier in the late 50s and 60s, played a crucial role in the local coffee community. During an era when banks were hesitant to finance coffee plantations, his grandfather stepped in, offering a unique funding model. Planters received only the necessary weekly funds for payments and fertilisers, ensuring accountability and proper usage of resources.
A young Mr Purnesh often accompanied his father on estate visits, observing how they meticulously monitored the application of fertilisers and other essential practices. This hands-on experience taught him invaluable lessons about the coffee business and the importance of community support. The respect and goodwill his grandfather earned from local planters were a testament to his significant impact on their livelihoods, fostering growth and prosperity in the region.
